HOYA, the world renowned optical glass
manufacturer, presents an innovative
high definition line of filters..
HARDENED GLASS
Hardened optical glass that has 4 times the breaking strength in ANSI standardized testing (ANSI Z80.3 : 2001) where a steel balls of varying size and weight were dropped from a height of 50 inches onto the glass.
HIGH TRANSPARENCY POLARIZING FILM
The polarizing film is the same as that used in the latest high definition LCD TV screens. It has 25% higher light transmission than standard polarizing film used in current photographic filters.
HARDENED 8 LAYER WATERPROOF MULTI-COATING THAT IS SCRATCH & STAIN RESISTANT
Newly developed industry leading 8-layer multi-coating yields an average light transmission rate of 99.35% between 400 and 700nm (visible spectrum). These coatings greatly reduce reflections off the surface of the glass allowing you to capture more light in your photos.
As with all HOYA multi-coatings,HD HMC is applied in a furnace at high heat, bonding the coating to the surface of the glass. This process is called "hard coating" and it is far more durable than other coating techniques. The chemistry of the top layer is formulated not just to be more durable but to be resistant to oil stains. This means that finger prints and other oils are much easier to remove.
Best Filter Performance in History
HD POLARIZING FILM
- High Transparency & High Durability UV Absorbing Film
- 25% Greater Light Transmission than Standard Polarizing Film
HD COATING
- 8-layer Anti-Reflective Multi-Coating
- Hardened 8-layer Multi-Coating is Easy to Clean
- Water & Oil Repellent, Scratch & Stain Resistant
HD FRAME
- Wide-Angle Lens Compatible Ultra Thin Frame
- Glass Mounted with High Pressure Press Technology
Color and contrast enhancement
Light rays which are reflected by any surface can become polarised
so polarising filters are used to select which light rays enter your
camera lens. CIR-PL filters allow you to remove unwanted reflections
from non-metallic surfaces such as water, glass etc. They also enable
colors to become more saturated and appear clearer with better
contrast. This effect is often used to increase the contrast and
saturation in blue skies and white clouds. HOYA's polarising filters do
not affect the overall color balance of a shot.